Synchronica Mobile Gateway 3 5 Brings Mobile Email to Any Phone

Released on: February 10, 2008, 11:07 pm

Press Release Author: Nicole Meissner

Industry: Telecommunications

Press Release Summary: Synchronica plc, international provider of mobile email and
synchronization solutions, has announced that the latest version of its
ground-breaking mobile email middleware Mobile Gateway 3.5 now incorporates an
email-to-SMS gateway expanding support for push email to more than 3 billion phones
including the most basic handsets on the market.

Press Release Body: GSMA Mobile World Congress, Barcelona, Hall 2.0, Stand 2J25,
February 11, 2008. - Synchronica plc, international provider of mobile email and
synchronization solutions, has announced that the latest version of its
ground-breaking mobile email middleware Mobile Gateway 3.5 now incorporates an
email-to-SMS gateway expanding support for push email to more than 3 billion phones
including the most basic handsets on the market.

The new email-to-SMS gateway adds to the mobile email and synchronization standards
already supported (OMA DS (SyncML), OMA EMN, and IMAP Idle) and enables Mobile
Gateway 3.5 to deliver push email to virtually every handset on the market today.
Mobile Gateway combines the email-to-SMS gateway for basic phones such as the Nokia
1110 with an IMAP gateway delivering push email to the built-in email clients on
feature phones such as the Sony Ericsson W880 and a SyncML gateway for
synchronization of calendar and contact data with more than 1.5 billion
SyncML-enabled handsets such as the Nokia NSeries.

As a key advantage, unmatched by other products, Mobile Gateway 3.5 features a zero
footprint architecture that supports all of the major back-end systems used for
consumer and business mailbox services without requiring additional software to be
installed on the device or behind the firewall.

According to mobile industry analyst Strategy Analytics, the open industry standards
Push IMAP (LEMONADE) and OMA DS (SyncML) are crucial for the growth of mobile email
in the mass market because consumers prefer the low-cost feature phones that support
these. Owners of even the most basic handsets will now be able to use Mobile Gateway
3.5 to receive and send email messages, with the subject, header, and body of the
mobile email message contained in SMS format.

Informa projections predict 4.81 billion mobile phone subscribers by 2012, with the
next billion subscribers coming from India, Africa, the Middle East, Central Asia,
and Eastern Europe. Mobile Gateway 3.5 is well suited for these emerging markets
because it supports mobile email and PIM synchronization on mass market and low-cost
devices which represent the vast majority of all handsets shipped.

To facilitate service activation and boost consumer adoption rates, Synchronica has
also added WAP signup to Mobile Gateway 3.5, enabling users to subscribe to the
service directly from their device. This will greatly benefit operators in emerging
markets where PC and fixed-line penetration is very low, but mobile phones are
increasingly ubiquitous.

\"Consumers are not going to buy an expensive phone to get mobile email. Instead, we
have to find ways to enable email on the more than 3 billion handsets that are
already in use\", comments Carsten Brinkschulte, CEO of Synchronica. \"By supporting
all of the standard message delivery systems, we have now made mobile email
accessible on virtually every mobile phone on the planet.\"

Synchronica Mobile Gateway 3.5 provides carrier-grade scalability and supports
Gmail, AOL, Yahoo, and any ISP mailbox using IMAP or POP3 for consumers and
Microsoft Exchange, Lotus Domino, and the Sun Java Communications Suite for business
PIM and email synchronization. An OMA CP provisioning module enables automatic
over-the-air configuration of all mobile phones.

\"Once consumers realize that they can easily setup email on their existing phone, we
will see a significant increase in the take-up of mobile email services,
particularly in emerging markets. This heralds an attractive source of data revenue
for operators around the world as millions of consumers swap the internet cafe for
their trusty mobile\", concludes Brinkschulte.

About Mobile Gateway

Synchronica\'s Mobile Gateway provides carrier-grade push email and synchronization
services for virtually all mass market feature phones and smartphones being used by
subscribers today. It is based on the dominant open industry standards Push IMAP
(LEMONADE) for mobile email and SyncML (OMA DS) for contact and calendar
synchronization and works with the built-in email and synchronization clients found
in more than 1.5 billion phones. The new email-to-SMS functionality expands its
reach to virtually every phone in use today. Serving consumers and prosumers, Mobile
Gateway includes back-end support for POP3 and IMAP mailboxes, connecting to popular
services such as AOL or Gmail. For business users, it provides a unique zero
footprint architecture where users simply register their devices and instantly start
to receive corporate email on their phone without requiring additional connectors
behind the firewall. Business mailboxes supported include Microsoft Exchange, Lotus
Domino, and Sun Java Communications Suite.

About Synchronica

Synchronica plc develops and markets industry standard mobile email and
synchronization solutions for the vast majority of devices in the market today.
Mobile operators, device manufacturers, and service providers in emerging and
developed markets use Synchronica products to offer mobile email, PIM
synchronization and backup and restore services to their consumer and corporate
customer base. Products include the push email and synchronization solution Mobile
Gateway and the mass market device backup solution Mobile Backup. Headquartered in
the U.K., with a development center in Germany and presences in the USA, Hong Kong,
and Dubai. Synchronica plc is a public company traded on the AIM list of the London
Stock Exchange (SYNC.LN). More information is available at
http://www.synchronica.com

For more information, please contact:

Nicole Meissner
Chief Marketing Officer
Tel.: +44 1892 552 780
Mobile: +44 7977 256 412
Fax: +44 1892 552 721
nicole.meissner@synchronica.com

Web Site: http://www.synchronica.com

Contact Details: Synchronica plc
Mount Pleasant House
Lonsdale Gardens
Royal Tunbridge Wells
TN1 1NY
United Kingdom

Tel.: +44 1892 552 720
Fax: +44 1892 552 721

info@synchronica.com

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